Luxury Property Sales Keep Rising on the Costa del Sol
The high-end property market on the Costa del Sol continues to show remarkable strength. Solid figures reflect a steady, well-balanced market growth.
In 2024, a total of 8,708 properties were sold in the region known as the Golden Triangle — comprising Marbella, Estepona, and Benahavís — which signifies a 5.6% increase from the previous year.
Marbella dominated the market with 4,745 transactions, followed by Estepona with 3,162 and Benahavís with 801. These statistics underscore the ongoing attractiveness of the area, particularly to international buyers.
In the first quarter of 2025 alone, Spain recorded 21,525 property purchases made by foreign buyers — accounting for 14.1% of all transactions. In the province of Málaga, this percentage increases to 34.75%, and in Marbella, it is even more pronounced, with British and Northern European buyers being particularly significant.
An internationally sought after destination
The influence of international buyers on the Costa del Sol market dynamics is evident. Over 90% of transactions in this sector involved clients from abroad. Marbella has positioned itself as one of Europe’s premier luxury property destinations. Marbella real estate market is global and increasingly discerning. Buyers from various nations seek more than just a residence — they appreciate the environment and the overall quality of life. This robust demand also reflects Marbella’s diversity. The town boasts over 167,000 registered inhabitants, with more than a third being foreign nationals from 152 different countries. Its multicultural essence is fundamental to its attractiveness, drawing both buyers and investors from across the globe.
HNIW love Security
Security is a crucial element when acquiring a luxury residence and is among the key features of the prime property market. “Numerous clients select locations such as La Zagaleta, Altos Reales, or Cascada de Camojan specifically for the exceptional level of security they provide,” However, for Marbella to uphold its status as a premier international destination, ongoing investment in urban quality is essential.
Is the market heading to a bubble?
Gap between seller expectations and actual market values.
After years of extremely high demand. Buyers are now more cautious and unwilling to pay inflated prices. “In many cases, expectations are not in line with reality, which makes transactions more difficult.”
This does not signal a downturn, but rather a move towards a more stable and responsible phase of growth.
Urban planning and long-term sustainability
From an institutional standpoint, Marbella has approximately 9,000 properties awaiting development, many of which are contingent upon the approval of the new General Urban Plan (PGOU). Estepona possesses a greater planning capacity, which partially accounts for the increase in new construction activity in that area.
Advancements regarding Marbella’s PGOU are anticipated following the conclusion of summer. The future of the sector will significantly hinge on this planning process and the capacity to harmonize growth, quality, and sustainability. Concurrently, another increasingly urgent matter was discussed: the accessibility of housing for workers in the sector. In the absence of affordable housing, the local economy may encounter structural challenges.
“Excellence starts with the environment. We cannot aim to be Europe’s top destination without possessing the finest infrastructure,”
A shared vision
The Golden Triangle’s luxury market is enjoying a strong moment, but also that the time has come to plan with foresight. International demand remains high, Marbella continues to enjoy global appeal, and leading professionals — like LuxuryForSale.Properties — are committed to a model based on quality, safety and sustainable development.
“We have huge potential, but we must take care of it. Only then will we remain a true reference on Europe’s luxury property map.” David Fernandez.